There is no question that the Internet gives you the opportunity to tell your clients far more about your residential cleaning service than a newspaper ad, direct mail piece, door hanger, billboard, radio spot or television commercial ever could. You can go into minute details you could never afford to share with your audience in any other advertising media.
Think about it. The Internet gives you the opportunity to create an image for your company which other forms of advertising don’t. You can make your company stand out as professionally as a major Fortune 500 corporation because you have unlimited options to include as much information and graphics as you want – without paying for prohibitively expensive full-page newspaper ads, multi-page catalogs and flyers, or hundreds of radio and television commercials.
With conventional media, about all you have space or time to present to the reader/viewer/listener is a quick overview of the features and benefits of your cleaning service. This, of course, is very important. But it’s difficult to convey your company’s unique culture and personality in a 1/8-page newspaper or Yellow Page ad or a 30-second radio or television commercial. Even merchants who make heavy use of conventional media almost always direct people to their Web site for more information (and all of your advertising should do the same for your prospective clients – and this should include your letterheads and business cards).
Web Site Examples:
Examples of how your company’s culture and personality can impact a prospective client’s impression of your business and his/her inclination to want to explore the possibility of hiring your cleaning service are linked below. Following is a sampling of Web sites operated by some of our House Cleaning Biz 101 customers around the world. (NOTE: To return to this blog, use the "BACK" arrow on your Internet Browser when you're ready to exit each Web site.)
A Helping Hand – Wisconsin
A to Z Housekeeping – Arizona
AE Cleaning Systems - Wisconsin
Best Maids - Maryland
Bien Servi – Paris, France
Brittany Maids - Georgia
Buckets & Bows Maid Service - Texas
Castle Keepers – South Carolina
Champagne Services - Virginia
Clean 4 Me – Ontario, Canada
Clean Reflections - Texas
Complete Custom Cleaning - Wisconsin
Crystal Clear Home - California
Dallas Maids - Texas
Details Professional Cleaning - Oregon
Earth Maids - Arizona
Hire a Maid – Ontario, Canada
Think about it. The Internet gives you the opportunity to create an image for your company which other forms of advertising don’t. You can make your company stand out as professionally as a major Fortune 500 corporation because you have unlimited options to include as much information and graphics as you want – without paying for prohibitively expensive full-page newspaper ads, multi-page catalogs and flyers, or hundreds of radio and television commercials.
With conventional media, about all you have space or time to present to the reader/viewer/listener is a quick overview of the features and benefits of your cleaning service. This, of course, is very important. But it’s difficult to convey your company’s unique culture and personality in a 1/8-page newspaper or Yellow Page ad or a 30-second radio or television commercial. Even merchants who make heavy use of conventional media almost always direct people to their Web site for more information (and all of your advertising should do the same for your prospective clients – and this should include your letterheads and business cards).
Web Site Examples:
Examples of how your company’s culture and personality can impact a prospective client’s impression of your business and his/her inclination to want to explore the possibility of hiring your cleaning service are linked below. Following is a sampling of Web sites operated by some of our House Cleaning Biz 101 customers around the world. (NOTE: To return to this blog, use the "BACK" arrow on your Internet Browser when you're ready to exit each Web site.)
A Helping Hand – Wisconsin
A to Z Housekeeping – Arizona
AE Cleaning Systems - Wisconsin
Best Maids - Maryland
Bien Servi – Paris, France
Brittany Maids - Georgia
Buckets & Bows Maid Service - Texas
Castle Keepers – South Carolina
Champagne Services - Virginia
Clean 4 Me – Ontario, Canada
Clean Reflections - Texas
Complete Custom Cleaning - Wisconsin
Crystal Clear Home - California
Dallas Maids - Texas
Details Professional Cleaning - Oregon
Earth Maids - Arizona
Hire a Maid – Ontario, Canada
Home Therapy - Australia
Internal Affairs – Alberta, Canada
Linda’s House Cleaning Service of Wellington - Florida
Maid 2 Please - Washington
Maids Matter – Ontario, Canada
Master Care Home Services - California
Mr. Maid - Pennsylvania
Omega Residential Cleaning – Georgia
ProTime Services – New Hampshire
The Ace of Maids - Georgia
The Cleaning Advantage - Massachusetts
Total Home Cleaning – New Jersey
Why Bother? – Great Britain, United Kingdom
Now that you’ve visited these Web sites, think of the ones which stuck out most prominently in your mind. All of them offered virtually the same services, with some offering more or less than others. But, basically, they’re all pretty much selling the same thing: Residential House Cleaning. If you were a client looking to hire a cleaning service, which one(s) would you be most inclined to follow up with? Most likely it would be a particular one which presented a culture or corporate personality which sounds like the best “fit” for you.
Don’t Have a Web site? Here’s a Cost-Effective Way to Get One Up and Running Immediately!
Internal Affairs – Alberta, Canada
Linda’s House Cleaning Service of Wellington - Florida
Maid 2 Please - Washington
Maids Matter – Ontario, Canada
Master Care Home Services - California
Mr. Maid - Pennsylvania
Omega Residential Cleaning – Georgia
ProTime Services – New Hampshire
The Ace of Maids - Georgia
The Cleaning Advantage - Massachusetts
Total Home Cleaning – New Jersey
Why Bother? – Great Britain, United Kingdom
Now that you’ve visited these Web sites, think of the ones which stuck out most prominently in your mind. All of them offered virtually the same services, with some offering more or less than others. But, basically, they’re all pretty much selling the same thing: Residential House Cleaning. If you were a client looking to hire a cleaning service, which one(s) would you be most inclined to follow up with? Most likely it would be a particular one which presented a culture or corporate personality which sounds like the best “fit” for you.
Don’t Have a Web site? Here’s a Cost-Effective Way to Get One Up and Running Immediately!
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Posts
Gary, as always, your information is timely and relevant! This is no time to just "get by" when it comes to image. Maid services have to stand out and differentiate in order to help their marketing dollars go further. People need a compelling reason to call you, and a polished image helps!
ReplyDeleteDebbie Sardone
www.themaidcoach.com